Description : Consult Doctors Online | Book Health Tests

Converts on: Install

Conversion Flow:
1. Click on the ad drives the user to the LP.
2. User to install the app on his iOS device
3. Post-installation the user will launch the app and register.
4. After successful registration, the user can choose a doctor, bot chat & book a consultation.
5. Once the consultation is completed, then the first case forward/purchase is counted.

Tracking Information:
Frequency - Realtime
Mobile - Available
App - Available

Promotion Methods:
Text Link - Allowed
Banner - Allowed
Email (Text) - Allowed
Custom Email (Text) - Allowed
Email (HTML) - Allowed
Custom Email (HTML) - Allowed
Non- Incent - Allowed
Incent - Not Allowed
POP Traffic - Not Allowed
Native Ads - Allowed
Social Media - Allowed
Facebook Ads - Allowed
SEM - Brand Keyword(s) - Not Allowed
SEM - Generic Keyword(s) - Not Allowed
SEM - Brand + Generic Keyword(s) - Not Allowed

Special Instructions:
1. Hard KPI: Install to Signup-10%
2. Soft KPI: Signup to First Case Forward-15%
3. The priority cities to focus on are- Bangalore, Hyderabad, Delhi NCR, Pune, Mumbai and Chennai.
4. The new Hindi Creatives to be taken live in-Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Rajasthan, Gujarat, Delhi NCR & Orissa.
Fraud Rules:
We will be using below post attribution fraud rules for fraud checks on the campaigns. All the installs and further events, if flagged under below rules will be marked as Fraud.
· Click Injection - installs tracked within 15 seconds from the time of click will be flagged as click injection.
· Incent Fraud - if a site IDs has less than 4 percentage of 'Day 2' retention then all events from the site will be flagged as incent fraud.
· Click Spamming - if 85 percentage installs from a site ID exceeds of click to install time over 2 hours then all events from the site will be flagged as click spamming.
· IP Fraud - installs recorded 20 or more from same IP address on a single day will be flagged as IP fraud.
· Wrong App Version - installs not recorded from latest/current app version will be rejected.
· Country Mismatch - installs recorded on countries other than India will be rejected.